01
Choose the primary journey
Decide whether a visitor should enquire, book, buy or learn. Design navigation and page content around that journey.
02
Build clarity into the page
Explain the offer in plain language. Use a descriptive heading, specific service information and a clear next action. Avoid unsupported claims.
03
Make mobile a first-class experience
Check reading order, navigation, form labels and touch targets on a small screen. A responsive layout needs functional testing as well as a visual review.
04
Prepare for measurement and upkeep
Agree analytics, backups, updates and ownership before launch. Revisit broken links, old content and slow assets as the site grows.